Direct marketing is a type of advertising that seeks to achieve a specific action among a selected group of consumers (such as placing an order, visiting a website, or requesting information). The method of communication by the advertiser or marketer can take many different formats, like direct mail, telemarketing, or through social ads. One of the most interesting methods is direct email marketing.
An essential aspect of direct marketing is that the consumer response is measurable. For example, if you offer a discount for an online store, you should include some kind of cookie or pixel to let you know if the user has used the code.
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Direct marketing allows you to promote your product or service directly to your target audience and measure the results quickly, but the benefits go far beyond the 6 outlined below.
High segmentation and targeting: You can reach your specific audience segments with personalized messages. To be successful, you should invest time in researching and identifying the consumers who are most likely to convert.
Optimize your marketing budget: Targeting online direct marketing to a specific audience allows you to set realistic goals and improve sales on a tight budget. If you properly optimize your direct marketing campaign, you will achieve results with only a small percentage of the cost of traditional advertising.
Increase your sales with current and former clients: Direct marketing lets you communicate with your current customers to keep the relationship alive while continuing to bring value. It also allows you to get back in touch with old customers and generate new sales opportunities.
Upgrade your loyalty strategies: Direct contact with your customers allows you to customize your promotions and email content to their needs. To maximize results, you can combine your direct marketing methods with your loyalty program.