You may not think of social media marketing as a paid search campaign, but in order to maximize your visibility on social media platforms, paid social media is a must these days. Not only are consumers spending upwards of two hours per day on social media sites, but almost 90 percent of marketers also say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
However, social media marketing these days is pay-to-play. For example, Facebook’s news algorithm has it so users only see roughly 2 percent of branded posts in their news feed. Paying for ads allows you to reach people that you may not have been able to reach organically.
Whether you’re just getting started with social media marketing or you’re looking to fine-tune your existing campaign, the PPC (pay per click) specialists at Blue Corona are ready to help with every aspect of your social media campaign management—from tracking setup to content creation and more.
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Within “social media advertising” are different platforms you can use to reach your goal. Each one is different, has a different audience, and serves different purposes. We can help you track and test paid social media campaigns, including: